About SMASH

SMASH Marketing & Success Coaching was created for people who want to grow — not just their businesses, but their confidence, clarity, and sense of alignment along the way.

Too often, marketing feels overwhelming, disconnected, or driven by pressure rather than purpose. SMASH exists to change that. Our work is grounded in the belief that sustainable success comes from strength, clarity, and thoughtful action — not burnout or constant hustle.

At SMASH, growth is both strategic and human.

Close-up of a human eye with a rainbow-colored reflection and a galaxy-like scene in the iris, surrounded by long eyelashes.

What SMASH Stands For

  • Building resilience in business and in life.

    We help you build strong foundations — in strategy, systems, and decision-making — so growth feels supported, not fragile.

  • Focusing with intention, simplifying complexity, and honoring what truly matters.

    We honor your goals, capacity, and values, creating strategies that feel thoughtful, grounded, and sustainable.

  • Delivering results with integrity while holding space for growth.

    Progress happens with clarity and follow-through. We provide structure, support, and accountability so plans turn into consistent action.

  • Streamlining strategies so success feels achievable, not overwhelming.

    Marketing doesn’t need to be complicated to be effective. We focus on clear priorities, streamlined systems, and practical execution that reduces overwhelm.

  • Balancing professional ambition with personal wellbeing, creating flow and peace in every aspect of life.

    True success supports both your business and your life. We aim for growth that feels balanced, aligned, and genuinely fulfilling.

Our Philosophy.

At the heart of SMASH is a belief in HAPPY growth:

  • Hope — believing meaningful growth is possible

  • Action — taking intentional steps forward

  • Positive — building momentum through encouragement, not fear

  • Persistence — staying steady through challenges

  • Yes, and… — creating possibility instead of limitation

We also believe growth should feel victorious, untamed, unlimited, and fierce — not in a forced way, but in a way that reconnects you to your own capability and confidence.

Our work is energizing, synergistic, light, balanced, and ultimately enlightening — helping you move forward with clarity rather than pressure.

How We Support Your Growth.

SMASH Marketing & Success Coaching offers strategic, supportive services designed to meet you where you are and help you grow intentionally:

  • SEO audits and ongoing SEO services

  • Google Business Profile, Yelp, and citation setup and optimization

  • Brand reputation management

  • Content strategy and optimization

  • Brand strategy and positioning

  • Social media strategy and management

  • Website analytics and digital marketing setup

  • Fractional Marketing Director support

Each service is designed not just to improve visibility or performance, but to support confidence, clarity, and long-term sustainability.

Susan Hovey, the Founder of SMASH Marketing & Success Coaching, she is a professional woman with long blonde curly hair wearing a black pinstripe blazer and smiling at the camera.

The Heart Behind SMASH

SMASH Marketing & Success Coaching is led by Susan Hovey, a marketing consultant, fractional marketing director, and success coach with over 20 years of experience supporting businesses and the people behind them.

Susan founded SMASH to bring together strategic marketing expertise and human-centered success coaching — helping clients grow businesses that reflect their values and support their lives. She helps clients grow businesses that reflect their values, cultivate confidence and clarity, and create long-term success while maintaining balance and avoiding burnout.

She partners with founders and professionals who are ready to move beyond overwhelm and into focused, empowered growth, offering clarity, accountability, and steady guidance along the way. Her approach ensures that business growth is not just about metrics, but about creating a career and life that feel purposeful, aligned, and sustainable.

With deep experience in marketing strategy, SEO, brand development, analytics, and leadership alignment, Susan’s work is grounded, thoughtful, and results-driven — without losing sight of the human side of success.

Work With Us

Contact us

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