About SMASH

SMASH Marketing & Success Coaching was created for people who want to grow - not just their businesses, but their confidence, clarity, and sense of alignment along the way.

Too often, marketing feels overwhelming, disconnected, or driven by pressure rather than purpose. SMASH exists to change that. The work is grounded in the belief that sustainable success comes from strength, clarity, and thoughtful action, not burnout or constant hustle.

At SMASH, growth is both strategic and human.

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A framework built for progress that lasts.

SMASH stands for Strength, Mindfulness, Accountability, Simplicity, and Harmony. These are not decorative values. They are the standards I use to evaluate strategy, decisions, and execution.

  • Building resilience in business and in life.

    Strong foundations in strategy, systems, and decision-making allow growth to feel supported, not fragile.

  • Focusing with intention, simplifying complexity, and honoring what truly matters.

    Your goals, capacity, and values shape strategies that feel thoughtful, grounded, and sustainable.

  • Delivering results with integrity while holding space for growth.

    Progress happens with clarity and follow-through. Clear structure, support, and accountability help turn plans into consistent action.

  • Streamlining strategies so success feels achievable, not overwhelming.

    Marketing doesn’t need to be complicated to be effective. The focus stays on clear priorities, streamlined systems, and practical execution that reduces overwhelm.

  • Balancing professional ambition with personal wellbeing, creating flow and peace in every aspect of life.

    True success supports both your business and your life. The goal is growth that feels balanced, aligned, and genuinely fulfilling.

Five Ways SMASH Supports Growth

SMASH brings marketing strategy and success coaching together through five connected services:

Each service is designed not just to improve visibility or performance, but to support confidence, clarity, and long-term sustainability.

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The Heart Behind SMASH

SMASH Marketing & Success Coaching is led by Susan Hovey, a marketing consultant, fractional marketing director, and success coach with more than 20 years of experience helping businesses and the people behind them grow with greater clarity and intention.

Susan founded SMASH to bring executive marketing strategy and human-centered coaching together. She helps founders, executives, and marketers identify what is limiting progress, make stronger decisions, and build businesses and careers that support the lives they want to lead.

With deep experience in marketing strategy, SEO, brand development, analytics, and leadership alignment, Susan’s work is practical, thoughtful, and results-driven without losing sight of the human side of success.

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